The United States and the European Union announced today that beginning June 1, 2012, organic products (like Du Peyrat Cognac), certified in Europe or in the United States may be sold as "organic" in either region. As the two largest organic-producing regions in the world, this partnership should prove beneficial in promoting the growing organic industry on a global scale. Before this agreement was reached, organic producers had to wade through redundant bureaucratic processes and fees in order to be recognized as organic in both regions.
Cognac producer, Distillerie Du Peyrat, and American importer, Heavenly Spirits are thrilled by the recent announcement concerning organic certification. As owner and developer of the first 100% certified organic cognac in the world, Jean-Francois Rault, a leader and pioneer in the organic spirits industry will now be free to promote the virtues of his rare organic cognacs to the United States market as well as the EU. The family of Jean-Francois Rault has been in the business of distilling grapes for cognac since 1705, (selling much of their eau-de-vie to the larger cognac houses during that time). Jean-Francois represents the first generation to have focused so exclusively on producing certified organic cognac that uses no artificial fertilizers or pesticides. In fact, the Du Peyrat distillery is responsible for more than 80% of all certified organic cognac ever produced in France.
Du Peyrat’s RARE Prestige Cognac has received a rating of “Excellent” from the Ultimate Spirits Challenge in 2010 and Paul Pacult of the Spirit Journal awarded it four stars and “Highly Recommended” in 2009. “Being able to officially cite Du Peyrat Cognac’s genuine organic pedigree in addition to its awards for quality and taste should certainly create a greater demand from our consumers in the US,” says Christine Cooney, Partner and Brand Manager, for the US importer, Heavenly Spirits, LLC. The timing of this organic labeling announcement goes well with Du Peyrat’s recent redesign of its cognac packaging. Opting for a more modern, down-to-earth look, the new “RARE Prestige” packaging has gotten rave reviews from consumers and retailers alike.
Come meet Jean-Francois Rault and sample the Du Peyrat RARE Prestige Organic Cognac at EXPO WEST, in Anaheim, CA - booth #10 on March 9 & 10.
http://www.expowest.com/ew12/Public/Content.aspx?ID=1037232
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