The 2011 Ultimate Spirit Challenge results were released almost a month ago and I am glad to finally have the chance to share the good news with you on this blog. Submitting our products to the Ultimate Spirit Challenge helps to assure us and our clients that quality remains our top priority. The purpose of Ultimate Spirits Challenge is to identify, recognize and reward those products which stand out in their respective categories, showing superior quality. Multiple panels of the highest-qualified experts blind-taste each entry by classification in appropriately grouped flights within each major spirits category, scoring each on the 100-point scale. Products that scored 90 points or higher are then evaluated blind once again, in newly-created groupings by a different panel of judges. Top scoring products were then reviewed again to determine a select group of finalists with the category’s highest-scorer being awarded a Chairman’s Trophy accolade.
We are very pleased to announce that all the products we submitted to the USC this year did exceptionally well with a few that scored at or near the top of their respective categories.